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British and Irish Lions

Nick Cain: Wallabies paid price for unprofessionalism during Lions Tour

The Lions are back on the winning trail, but the high stakes surrounding the 2025 tour, whether sporting or commercial, means that getting an objective appraisal of its impact and benefits is no longer as straightforward as looking at a win-loss ledger.

Despite record profits for the tour being projected, with cash-strapped Rugby Australia alone talking of a £50m windfall, one of the main impediments facing rugby union is that it remains chronically unprofessional in its administration and attitudes despite having been a pro game for 30 years.
Spiritual Victory?
A good place to start is Aus...

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